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One of the most significant insights produced by psychology and consumer behaviour research is the speed with which customers make their judgements. Why First Impressions Are Key To a Great Product Page Using consistent patterns and groups to encourage “ Information Chunking“.Reducing choice and keeping information succinct.Creating a “Visual Hierarchy” through the size, colour and structure.Visual cueing through arrows, page-flow or even an image’s line-of-sight.There are a number of simple ways to reduce Cognitive Friction, and many of them apply to your Shopify product pages. In 1988, the Educational Psychologist John Sweller showed that complex problem solving tasks inhibit learning, because our cognitive resources are finite. By contrast, Cognitive Friction, caused by uncertainty, confusion and mental effort, has been proven to reduce user satisfaction.Ĭognitive Friction also makes your website less persuasive, and reduces the information a visitor is able to absorb. High “processing fluency” has been shown to create feelings of contentment and satisfaction. “ Cognitive ease” describes the fluency with which our brains processes information. The less you make your customer think, the better their overall perception of your website will be. Why Design and Structure are Essential For Your Product Page Your tracking tags with Google Tag Manager.If you do spot a problem with your loading speed, there are a few things you should check immediately: You can check your loading speed easily on Pingdom or Google Page Speed to make sure your Theme is performing as well as it should. In 2012, Amazon famously estimated that if their pages were to load one second slower than usual, they would face an annual loss of $1.6 billion. Study after study has shown that the longer people have to wait for a response, the quicker their interest fades. How Loading Speed Affects Your Conversion Rate Simply positioning a product in such a way that your visitors imagine picking it up can have a dramatic impact on your sales.īecause of the effect that images can have on your product page’s performance, an image editing app is often a worthwhile investment.
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This is known as the Visual Depiction Effect, and it has become central to advertising strategies. If you can persuade a customer to picture themselves owning your product, they are much more likely to buy it. Pictures have another advantage, because of the way we relate to them. Our brains are wired to better process visual information so images communicate more effectively and have more emotional impact than plain text. Because customers are not able to see your product in person, photography acts as your product’s ambassador. There are good reasons why images are one of the most influential features on any Shopify product page. Unsurprisingly, product images and descriptions were some of the most important features… In a 2018 survey of American consumers, the research group eMarketer asked people which parts of a product page influenced their decision to buy. So, how is it done? What Makes A Shopify Product Page Convert?
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However, in addition to boosting your conversions, it can also increase your average order value, reduce your bounce rate and even place you at the top of Google’s results page.
#SHOPIFY HTML EDITOR ONLINE HOW TO#
How To Write Irresistible Product Descriptions.How To Build Your Shopify Product Page.How to Build A High-Converting Shopify Product Page